Our proprietary off-site “on-our-site” think tank brings together all key people for an all-encompassing brand and business overview. We discuss key issues and opportunities to create the optimal brand platform so that YOURS will come with YOU—be they customers, employees, stakeholders or shareholders. Bring your ideas, leave your ego, we’ve got work to do.
- 1-2 Day Session for putting “YOU & YOURS” together
- Key client and agency executives in attendance
- Moderated by experienced Enlightner
- A YOUniverse™ Report is generated within 7 days
- Very specific next steps, responsibilities and deliverables
This is our process for accessing your brand’s unique identity and potential for increasing its human potential. We glean and coalesce people’s most important feelings about their current or potential relationship with your brand and get a meaningful snapshot of ‘what they care about most.’ This is a valuable tool for understanding the beliefs and gaps around reputation and positioning.
Our enlightened approach to branding that seeks to enhance the human need for esteem, socialization and sense of self with a TRANSFORMING IDEA that converts into something of higher value to be admired, followed, used or shared.
The Big Idea is the ‘rock in the snowball.’ What we can say that will move people to action.
The Big Ideal is the sticky overriding message that acts as the emotional epoxy to encourage participation and an on-going relationship.
Success is a journey well-planned. Here’s how we get there. Click on the chart to enlarge.
Our Bureau of Analytics squeezes every conceivable benefit out of the tracking and analysis of numbers. We use 14 best-in-class tools for 1 mission: to monitor, manage and maximize results. Finding clarity feeds confidence.
- Segmentation
- Consumer/Customer Intelligence
- Audience Consumption Measurement
- Competitive Tracking
- eCRM/Databases
- Sales-to-Marketing Guidance, Online & Offline
- Econometric Modeling Analytics
