This 1-2 day working session involves all key brand and business leaders working with senior agency personnel to uncover key aspects of brand history, positioning, strategy, customers, sales/business trends, competitive landscape, future opportunities and barriers to success. We identify any key knowledge gaps, then recommend and employ the right methodologies to fill those gaps.
Brand 360
Brand 360
Derived from the YOUniverse session, this audit captures the unique drivers of the brand around its functional, rational, emotional and social attributes to determine what matters most to current and potential consumers.
Brand Enlightenment
Brand Enlightenment
From YOUniverse and Brand 360 we develop insight-rich brand and communication strategies. Business-building, culturally-relevant and media-agnostic ideas are the hallmarks of our work, recognizing that in today’s world, consumers play a vital role in the dialogue. With piercing truths and illuminating insights, Brand Enlightenment fuels the creative brief, providing the spark in our expression of the brand.
Brand Enlightenment
The Magic
Brilliant, emotionally resonant advertising can change the destiny of a brand and a company. We’ve seen it. We’ve created it. The expression may be a themeline, a TV spot, a blog, Facebook page, Twitter dispatches, or all of the above in a contemporary, integrated campaign. The Magic galvanizes the brand for the company and its employees. It is the alchemy turning rational reasoning into a passionate following. It’s what makes us worth the big bucks.
Brand Enlightenment
Transmedia Storytelling
The right messages are crafted to the right audience at the right time. Like a vintner blending the perfect Cabernet Sauvignon, this requires artistic creativity in both messaging and media engagement.
Brand Enlightenment
Paid, Owned and Earned Messaging are used to dissect the brand and its initiatives in the planning process.


  • Brand Strategy & Development
  • Design
  • Media Planning
  • Media Buying
  • Creative
  • Research
  • Promotion
  • Local Store Marketing
  • Direct Response
  • Public Relations


  • Digital Strategy
  • Website Development
  • Banner Development
  • Digital Production
  • Social Media
  • Mobile
  • Email Marketing
  • SEO & Paid Search
  • eCRM
  • Analytics

Customized (Process)

  • YOUniverse
  • The Circle of LIKE
  • Brand Enlightenment
  • Big Idea/Big Ideal
  • Consumer Buying System
  • Transmedia Storytelling
  • P.O.E.M. Plan
  • BOA: Bureau of Analytics
Download our fact sheet
Client FTP
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Ames Scullin O'Haire
245 Peachtree Center Ave NE
23rd Floor
Atlanta, GA 30303
P: 404.659.ASOY
F: 404.659.7664
E: Jim Crone -

© 2010-2014 Ames Scullin O’Haire, Inc.